Saul Bass

Saul Bass (May 8, 1920 – April 25, 1996) He was a Jewish-American, graphic designer and filmmaker, best known for his design on animated motion picture title sequences
Saul Bass successfully direct and produced short animated films, commercials and television openings
He became famous for his work in film and classic logo design He is best known for his use of simple the symbolism of his shapes
During his 40-year career he worked for some of Hollywood's greatest filmmakers, including most notably Alfred Hitchcock, Otto Preminger, Stanley Kubrick and Martin Scorsese.
Bass designed the sixth AT&T Bell System logo, as well as AT&T's "globe" logo after the breakup of the Bell System.
He also designed Continental Airlines' 1968 "jet stream" logo which became one of the most recognized airline industry logos.

Amongst his most famous title sequences are the animated paper cut-out of a heroin addict's arm for Preminger's The Man with the Golden Arm, the text racing up and down that eventually becomes a high-angle shot of the United Nations building in Alfred Hitchcock's North by Northwest, and the disjointed text that races together and apart in Psycho (1960).